Mall of America Movie Theater to Reopen as B&B Theatres
Mall of America’s 13-screen movie theater will reopen on May 27 under an operator new to the Twin Cities market, B&B Theatres.
MOA overhauled its theater in 2018 when CMX Cinema signed on, adding state-of-the-art audio and visual technology, leather recliners, and a culinary market that served scratch-made pizzas, burgers and shakes. But CMX parent company Cinemex Holdings USA Inc. declared bankruptcy last spring, shuttering all 41 of its theaters nationwide.
CMX isn’t the only theater company to fold under the weight of extended closures due to the pandemic. Regal, the second largest chain in the country, shut down in the fall calling the movie theater business “increasingly challenging.” Locally, Oakdale’s Vision 20 Movie Theater closed permanently and will soon become a HOM furniture store. Mann Hopkins Cinema 6 became another Covid casualty. Edina’s movie theater landlord is currently looking for a new operator after Landmark bowed out.
But B&B, the sixth largest theater chain in the U.S., is confident movie going will rebound. The Missouri-based company operates 462 screens in 52 locations from Florida and Texas to North Carolina, Washington, and Iowa.
“Even in the throes of a troublesome year for the cinema industry, opportunity will find a way to knock,” B&B Theatres President and CEO Bob Bagby said in a statement. “It’s impossible to overstate how tough this year has been for individuals, families, and businesses. Our industry has been hit hard, and our hearts go out to operators that have been forced to close locations and to communities that have been left without theaters. This opportunity with Mall of America has been a source of excitement and optimism for us and seems a match made in cinema heaven as it continues to grow and expand its offerings through progressive partnerships and pioneering collaborations.”
B&B plans some soon-to-be-announced updates and changes to the 64,000-square-foot theater, according to the mall. It will continue to serve an elevated menu that includes made-to-order flatbreads, fried chicken sandwiches, and the chain’s signature funnel cake fries. A bar will open to guests later this summer serving movie-themed cocktails along with wine, beer and spirits.
“Much like Mall of America, B&B Theatres has remained agile and inventive in an industry that continues to evolve – all while keeping the guest top of mind,” said Jill Renslow, MOA’s executive vice president of Business Development. “We can’t wait to once again welcome guests back to safely enjoy their favorite blockbusters on the big screen.”