Target-owned Shipt Seeking Another 50K Seasonal Shoppers
Target Corp.-owned Shipt Inc. announced Monday that it’s adding 50,000 more shoppers to its national same-day delivery network. That’s in addition to the 100,000 additional shoppers that Shipt announced plans to hire in early October. The October additions were slated to bring the company to more than 300,000 shoppers in its ranks.
The company’s announcement said that it was particularly focused on hiring “thousands” of shoppers in five specific markets, including the Twin Cities.
In an email to Twin Cities Business, a Shipt media representative said, “There are close to 4,000 Shipt Shoppers in the Twin Cities metro area and Shipt is now seeking to add 6,000 shoppers in the area this holiday season.”
Shipt is also zeroing in on bulking up in Detroit, Philadelphia, Pittsburgh and Grand Rapids, Michigan.
The pandemic has driven a strong uptick in demand for online shopping and delivery services.
“Shipt shoppers are serving customers with care and making their lives easier during an unprecedented holiday season,” said Shipt CEO Kelly Caruso in a statement. “We’re excited to add even more shoppers to the community and reward them for their work in helping American families prepare for holiday meals, delight loved ones with gifts and everything in between.”
Caruso, who took the helm in early 2019, is a veteran Target executive.
Shipt essentially has an army of personal shoppers who use its app to shop for customers and deliver the goods to their homes. Shipt shoppers are gig workers, who reportedly make much of their money through tips.
Target announced its acquisition of Shipt for $550 million in December 2017. Shipt remains based in Birmingham, Ala. – where it was founded in 2014 — as an “independently operated, wholly owned subsidiary of Target Corp.”
The company’s web site claims that shoppers can make up to $22 per hour or more.
Although it’s owned by Target, Shipt delivers for many other retailers as well including Costco, CVS and Petco.
Online sales during the pandemic have pushed Target to new sales heights.
Last week, Target reported comparable digital sales were up 155 percent in its third quarter, which ended on November 2. Its total sales were up 21.3 percent for the quarter to $22.3 billion.
Some Shipt employees drew attention earlier this year by protesting working conditions for the delivery service.