On Our Radar: The Donut Trap
The Donut Trap operates vending machines in high-traffic areas like Rosedale Center and MSP Airport. Provided photo

On Our Radar: The Donut Trap

After a stint in a food truck, this sugary brand finds a new home in vending machines

Anyone can sell a donut. But only one Twin Cities business is delivering fresh donuts through a vending machine.

The idea hit Los Angeles native Bradley Taylor last year, and he pivoted his donut business, which has gone through several iterations—a Dinkytown shop, a food truck—since its 2015 launch.

Inspired by pervasive Japanese vending machines, Taylor invested in high-tech, temperature-controlled vendors that send him updates on freshness and sales. (Donuts are typically rotated out daily.)

Vending in high-traffic areas like Rosedale Center and MSP Airport seems to be the charm for Donut Trap, which was recently accepted into the Lunar Startups accelerator program.

Meanwhile, Taylor moved into a larger commercial kitchen to keep his four Twin Cities vending machines stocked. He’s on the lookout for other spots where passersby are likely to be tempted by a glazed treat. 

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