On Our Radar: The Donut Trap
Anyone can sell a donut. But only one Twin Cities business is delivering fresh donuts through a vending machine.
The idea hit Los Angeles native Bradley Taylor last year, and he pivoted his donut business, which has gone through several iterations—a Dinkytown shop, a food truck—since its 2015 launch.
Inspired by pervasive Japanese vending machines, Taylor invested in high-tech, temperature-controlled vendors that send him updates on freshness and sales. (Donuts are typically rotated out daily.)
Vending in high-traffic areas like Rosedale Center and MSP Airport seems to be the charm for Donut Trap, which was recently accepted into the Lunar Startups accelerator program.
Meanwhile, Taylor moved into a larger commercial kitchen to keep his four Twin Cities vending machines stocked. He’s on the lookout for other spots where passersby are likely to be tempted by a glazed treat.Â
