2022 Notable Leaders in Marketing Archives

2022 Notable Leaders in Marketing

Marketing professionals are tasked with effectively connecting brands with their target audiences and the larger public. In a time marked by a pandemic, labor and supply shortages, inflation, a social justice movement, and demands for equity, that’s not a simple job. But TCB’s 2022 Notable Leaders in Marketing have proven themselves, and the brands they represent, worthy of recognition.

To nominate other best-in-class executives in their fields click here.

Lisa Goldson Armstrong

Chief marketing officer and vice president of global marketing, Resideo Technologies

In 2020, Lisa Goldson Armstrong became the chief marketing officer and vice president of global marketing for Arizona-based Resideo. The smart-home solutions company is a spin-off of Fortune 500 Honeywell,

Brian Bellmont

Owner and president, Bellmont Partners

Brian Bellmont launched his public relations agency, Bellmont Partners, in Edina in 1996. The agency works with brands of all kinds throughout Minnesota, including technology, manufacturing, health, professional services companies,

Kevin Brown

Executive vice president and chief marketing officer, Sleep Number

Kevin Brown has led Sleep Number’s edge marketing function since 2014, repositioning the Minneapolis giant from a mattress retailer to a sleep technology innovator and wellness brand. His guidance drives

Tim Carroll

Global head of marketing and e-commerce, Digi-Key Electronics

Tim Carroll has more than 30 years of sales and marketing experience across a variety of industries, and now leads marketing and e-commerce at Digi-Key Electronics, a privately held $5

Nicole Dahl

Vice president of marketing, CARE Counseling

Nicole Dahl joined St. Louis Park-based CARE Counseling in August 2020 as vice president of marketing. In the last 18 months, she helped the mental health services company launch a

Stacy Duke

Vice president of accounts and culture, Lola Red

Stacy Duke is in her seventh year with Minneapolis public relations agency Lola Red. In that time, she’s worked her way up the ranks, moving from associate publicist to one

Vicki Roscoe Erickson

Senior vice president of marketing and communications, TopLine Financial Credit Union

As TopLine Financial Credit Union’s senior vice president of marketing and communications, Vicki Roscoe Erickson is responsible for overseeing all aspects of marketing and communications, including member experience, brand stewardship,

Lynn Farmer

Vice president of marketing, Twin Cities PBS

Lynn Farmer joined Twin Cities PBS (TPT) in January 2021, bringing with her 25 years of marketing, strategy, brand management, and audience development expertise, including 18 years at Target. Her

J. Marie Fieger

Owner and CEO, Nemer Fieger

J. Marie Fieger is the second-generation owner of Nemer Fieger, an advertising and public relations agency co-founded by her father, Jim, in 1957. Fieger has been working full-time at the

Christine Fruechte

CEO, Colle McVoy

In her first four years at full-service creative agency Colle McVoy, Christine Fruechte worked her way up the ranks from director of client services to president and then CEO, a

Chris Gauron

Founder, partner, and CEO, Voro

In May 2009, Chris Gauron founded Minneapolis-based digital strategy agency Voro, which specializes in leading the strategy, execution, and analysis of digital marketing solutions to foster growth and audience reach.

Craig Gudorf

Vice president of brand marketing, AVI Systems

Craig Gudorf has over 30 years of experience working in a variety of traditional and digital marketing roles throughout the Twin Cities. A few of his former employers include Oracle, Ceridian,

Sam Harper

Co-founder and chief marketing officer, Hippy Feet

Sam Harper co-founded Hippy Feet with Michael Mader in 2016, when the pair were both only months out of college. The Minneapolis-based socks and apparel company donates 50% of its

Melissa Harrison

Founder, CEO, and chief marketing officer, Allee Creative

Melissa Harrison is a marketing executive with two decades of experience. Sixteen of those years have been spent at the strategic content marketing agency she founded in 2006, called Allee

Brian Knight

Founder and CEO, Bullseye Media

When Brian Knight founded media production agency Bullseye Media in 2011, he had a vision to create an agency of entirely in-house professionals focused on producing great work. This vision

Lisa Lehman

Vice president of marketing and business development, SPIRE Credit Union

During the economic recession in 2008, Lisa Lehman—at the time, SPIRE Credit Union’s director of marketing—led the initiative to strengthen the credit union’s identity by changing the organization’s name from

Tess MacGibbon

Senior director, thought leadership and health care, The Lacek Group

When Tess MacGibbon joined The Lacek Group in 2018, she brought with her nearly two decades of experience in marketing for companies and organizations including The Medical Alley Association, St.

Jennifer Marso

Vice president of strategic communications, sponsorships, and community engagement, Allianz Life

Since joining Allianz Life three years ago, Jennifer Marso has measurably shifted the perception of Allianz Life by redefining how it shares its story, internally and externally. She has led

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2022 Notable Leaders in Marketing