In 2020, Lisa Goldson Armstrong became the chief marketing officer and vice president of global marketing for Arizona-based Resideo. The smart-home solutions company is a spin-off of Fortune 500 Honeywell, and Armstrong is based in its Golden Valley office. Last summer, her team developed a new brand council, company vision, purpose, values, and brand strategy. As part of a multistep brand journey, they are strategically introducing the Resideo brand to end users, while leveraging the strength of the Honeywell Home brand. Outside the office, she serves on the board of Salo and previously served on nonprofit boards such as Lunar Startups, Girl Scouts River Valleys, and Meet Minneapolis.