Tim Carroll has more than 30 years of sales and marketing experience across a variety of industries, and now leads marketing and e-commerce at Digi-Key Electronics, a privately held $5 billion global distributor of electronic components that’s headquartered in Thief River Falls. Caroll's leadership and digital expertise are pivotal to Digi-Key’s record-breaking growth of 65%—and $4.5 billion in total sales—in 2021. Carroll oversees the company’s e-commerce program, increasing its revenue by 86%, with only a 14% increase in marketing spend, and driving over $3.6 billion in e-commerce revenue. Carroll leads his global team of 175 to work on strategic initiatives to localize the customer experience both digitally and from a support standpoint; scale digital offerings and web services; and expand into new markets to continue serving customers around the globe.