Herself Health Raises $26M in Series A funding
Herself Health’s new St. Paul Clinic.

Herself Health Raises $26M in Series A funding

Focused on providing health care for women over 65 years old, Herself Health plans to add two more clinics in the Twin Cities area this year.

Herself Health, a company focused on health care for women over 65 years old, on Monday announced it has raised $26 million in Series A funding.

The funding will be used to open new clinics, grow the company’s team, and expand in-person, digital, and community offerings, according to a Monday news release.

Just six months ago, the Minnesota-based health care startup opened its first clinic in St. Paul after it raised $7 million in seed round funding.

With funding now totaling $33 million, Herself Health is poised to expand with two more clinics in the Twin Cities metro within the year. In September, a clinic will open at 5200 Douglas Dr. North in Crystal, a company spokesperson told TCB in an email. Another Clinic will open in early 2024 at 5450 Lyndale Avenue South in South Minneapolis.

In 2024, Herself Health also plans to enter at least one new market and launch additional clinics based on patient demand, according to the release.

There was high client demand at the first physical clinic opened in St Paul, CEO of Herself Health Kristen Helton said in the news release. But the company model goes beyond in-person. The news release notes Herself Health has also seen early success in delivering virtual care to its patients for follow-up visits, or for those who live too far from the physical clinic. The company plans to also use its recent raise to expand its virtual care and build out staffing.

“Women 65+ face unique health and social challenges as they age, and for far too long, their concerns, needs, and desires have been ignored,” Helton said in the news release.“That’s why we are designing Herself Health to be the value-based solution to improve outcomes and help women find joy, purpose, and better quality of life. Our fundamental goal is to elevate the patient experience and provide meaningful in-person and virtual support that provides women 65+ with a primary care experience designed specifically for them.”

The startup bills itself as a health care technology company designed to deliver advanced primary care and redesign the health care experience for women over 65.

The concept for Herself started in 2021 with investment firm Juxtapose. The original thesis was to find a way to serve older adults. After surveying different groups, Juxtapose found most were asking for health care solutions rather than products or ideas. Juxtapose recruited Helton in the summer of 2022 while also recruiting physicians. By the end of the year, the new CEO stepped into the role and the clinic was able to open in early January.

Before joining Herself Health, Helton founded Amazon Care, the e-commerce giant’s attempt at “virtual-first” health care services. Amazon Care shuttered in 2022.

Michael Cline, managing partner of Accretive, LLC was the lead investor in the recent Series A raise. “Herself Health is addressing a long-neglected segment of the population with thoughtful, differentiated primary care services,” Cline said in the release. “This approach has the potential to fundamentally change the way women 65+ across the United States experience health care and start a long overdue conversation about the unique health and wellness needs these women have. I could not be more thrilled to work alongside Herself Health, Kristen Helton, and the outstanding team bringing these services to the women who need them most.”