Economic Optimism Highest in More Than Six Years

Economic Optimism Highest in More Than Six Years

Business leaders expect business conditions—especially outside Minnesota—to improve this quarter, and look to raise wages as they face a persistently worsening talent shortage.

More than half of the business leaders responding to TCB’s Quarterly Economic Indicator (QEI) study in late December say they expect business conditions nationally and globally to improve during the first quarter of 2018. This is the highest level of optimism on this front in the 26 consecutive quarters that TCB has conducted these surveys.

About 10 percent of respondents expect conditions nationally and internationally to worsen—the lowest percentage yet recorded by the survey, and down nearly 50 percent from sentiment expressed when heading into the fourth-quarter of 2017.

Optimism about business conditions in Minnesota for the current quarter also increased, but not as much. Some 34 percent of respondents expect conditions in the state will improve, a level last seen heading into the second quarter of 2015. It’s also up from last quarter’s dismal 16 percent, and higher than the 25-quarter trailing average of 31 percent.

TCB’s findings run parallel with those of Creigthon University’s nine-state Mid-America Business Conditions Index for November, which was reported in early January. It also found business confidence rose to the highest level it’s seen in nearly seven years.

In Minnesota, however, finding qualified talent continues to tarnish an otherwise optimistic outlook, and to clearly stand out as the greatest challenge facing the state’s economy. TCB’s study found 59 percent of respondents expect finding qualified talent will become more difficult this quarter—the highest percentage recorded since this survey started in the summer of 2011. Less than 2 percent said they thought it would become easier.

Nonetheless, 43 percent say they plan to increase hiring in the first quarter, compared with a trailing average of 36 percent; only 6 percent plan to reduce. Fifty-five percent say they plan to increase wages, the highest percentage since TCB began tracking this indicator at the beginning of 2016. Only 43 percent of employers now say they expect to keep wages constant.

Among other indicators, capital expenditures are expected to increase at 37.5 percent of the companies responding to the survey. This compares with a trailing average of 33.6 percent. R&D spending is expected to stay about the same.

Revenue is expected to grow at 57 percent of businesses responding to the survey, up considerably from 44 percent last quarter and a 25-quarter trailing average of 50 percent. And profit margins are expected to increase at 38 percent of responding businesses, compared with a trailing average of only 29 percent.

TCB’s quarterly study also asks respondents to tell us what they expect to be their greatest business challenge in the fourth quarter. Finding good employees topped the list among the 218 written responses, with more than one-third of the answers expressing this concern. Among the other issues:

  • “Ag commodity prices are depressed and eating into the margins of producers in many industries. Keeping them in business, until a recovery takes place, is a major concern.”
  • “Keeping pace with an expanding and changing national and international marketplace, while Minnesota politicians and powers-that-be cling to the ways of the past.”
  • “Unpredictability at the national level. Lack of a long-term vision of our national leaders, rise of greed and short-term gain of a few at the expense of the many.”
  • “Overall health care market conditions . . . increased medical premiums and health insurance costs.”
  • “The economy has been on a steady pace. But there are a number of issues that could cause problems in the economy: Trump, the new tax bill, Congress, health care, immigration, North Korea . . . ”

Given a chance to add their opinion to any other issue, 48 respondents chimed in. Here are a few of their responses:

  • “Minnesota is clearly without an economic vision of how the state economy will grow and what business segments will be prioritized for growth.”
  • “National policy from Congress and the Trump administration makes up for the weakness of Gov. Mark Dayton.”
  • “Impeach Trump and the Republicans; they are killing the country!”
  • “The tax reform passed in Washington is going to make it hard to compete against lower-tax states while running a business in Minnesota.”
  • “I worry about the rural-urban battle at the state Legislature and efforts by suburban and outstate legislators to weaken metro areas, particularly in the Twin Cities.”

Another question asked whether those businesses that plan to expand will do so in Minnesota. This quarter, 59 percent indicated they will, up from 53 percent last quarter and the same as one year ago at this time; 22 percent said they won’t; 19 percent answered “unknown.”

About the survey

Since mid-2011, Twin Cities Business has sent more than 10,000 business leaders throughout the state the same set of questions every quarter, asking them about plans and expectations for the next three months. This issue’s survey, conducted at the end of December, provides insight into the first quarter of 2018, ending March 31.

Gov. Mark Dayton’s Approval Rating

32.1% (up from 28.4% last quarter). The governor’s approval rating rose from 27.8 percent a year ago at this time. The percentage of those who disapprove of the governor came in at 56.6 percent, about the same as last quarter and slightly less than 58.9 percent one year ago.

At right, percentage of respondents anticipating increases or improvements in these areas during the first quarter of 2018. Note: this is diffusion-indexed.For each question, all responses for “increase” added to one-half of responses for “maintain/stay the same.” Above 50 is positive; below is negative.

Minnesota Economic Outlook Index

Survey responses are used to compile TCB’s Minnesota Economic Outlook Index, which comes in at 53.4 this quarter. This is up from last quarter’s 50, but about the same as one year ago (53.1). An index above 50 indicates healthy business growth; below signals slowing business growth. This indicator compares with a 25-quarter average of 52.6.

Read more from this issue

Percent of 274 Minnesota businesses, by industry, that anticipate increases in these areas during the first quarter of 2018.

Percent of respondents, by county, that anticipate increases in these areas during the first quarter of 2018.


Twin Cities Business conducts its survey quarterly to provide a look at business planning and sentiment among leaders across all industries in Minnesota. An email link to an online survey was sent to 14,056 Minnesota business leaders in late September, and reminder emails were sent the following two weeks to those who had not yet completed the survey. The Minnesota Chamber of Commerce provided some of the email addresses used in this outreach. As of January 3, 274 leaders responded, resulting in a 2 percent net response rate.

55% of business leaders in Minnesota expect to increase wages during the first quarter, the highest level reported since TCB began tracking this indicator two years ago.