The purchase comes amid Vista's plan to separate its outdoor recreation brands from its ammunition business.
Sports
The community-owned pre-professional team supports women’s soccer and paves the way for other women’s sports.
Steve LaCroix, former Vikings executive VP and chief marketing officer, steps into the role of president at Wisdom Gaming. His goal is to leverage his professional sports industry experience to elevate the esports company.
Eager to extend the current winning streak beyond the court, the Minnesota Timberwolves hired high profile sports marketing firm Kraft Analytics Group.
Cohort members EDGE Sound Research and AWSM Sauce bring their products to the stadium in hopes of “infusing innovation at all levels” for the Minnesota baseball team.
Bill Guerin made big trades to strengthen the Minnesota Wild for the playoffs. Beyond dealmaking, he’s known for building strong NHL relationships.
The four-day Call of Duty tournament will be an "important test of the growth of esports in Minnesota."
The sports technology startup sells digital products aimed at improving safety for young athletes.
The Minnesota baseball team looks to build brand affinity and meet future fans "where they are."
Hosting University of St. Thomas hockey games at a high school rink was fine when the university was a DIII school. But now it's DI.
The Chanhassen-based fitness giant is betting big on a sport once relegated to retirement homes. Here's a look inside its new Bloomington club specifically dedicated to the sport.
In his third season leading the Minnesota Wild, the general manager has shaken up the team’s roster and altered its culture in his quest to build a Stanley Cup contender.
North Loop sports bar Thr3 Jack is launching a women-centered golf club. “We want to change the narrative around golf,” says co-owner Lucy Robb.
Minor leaguers will be the major attraction until player contract is settled.
In honor of Black History Month, the series will highlight Black business owners in the Twin Cities.
From luge sleds to skates, here are the local brands that play a starring role in the Beijing games.
The Woodbury-based franchise chain emphasizes "holistic approach to fitness, health and wellness" in new multi-channel campaign created by Minneapolis agencies Colle McVoy and 10 Thousand Design.
The forecast calls for a plunge below zero the evening of the Jan. 1 game at Target Field, but a special menu of comfort food and drink will help keep the sold-out crowd warm.