Timberwolves, Lynx Partner with Deluxe to Launch Digital Series
Minnesota Timberwolves and Lynx Chief Diversity and Inclusion officer Tru Pettigrew David Sherman, courtesy of Minnesota Timberwolves

Timberwolves, Lynx Partner with Deluxe to Launch Digital Series

In honor of Black History Month, the series will highlight Black business owners in the Twin Cities.
Minnesota Timberwolves and Lynx Chief Diversity and Inclusion officer Tru Pettigrew David Sherman, courtesy of Minnesota Timberwolves

Minnesota’s two top basketball teams are teaming up with Deluxe Corp. to launch a new digital content series centered on Black business owners in the Twin Cities.

On Wednesday, the Minnesota Timberwolves and Lynx announced plans to debut a new show aimed at highlighting “the significance of Black excellence and the importance of uplifting the Black community.”

Known as “The Come Up,” the series will launch on the teams’ digital and social media channels, according to a press release issued Wednesday. Each episode will feature a conversation with the teams’ diversity chief Tru Pettigrew and a local Black business or community leader. That will include Soul Bowl founders Gerard and Brittney Klass, as well as North Minneapolis entrepreneur Houston White, among others.

“We know that Black representation matters across all industries, and with this series we hope to inspire the next generation as well as highlight our local BIPOC business owners and the Black Excellence they epitomize,” a Timberwolves/Lynx spokeswoman said in an email.

The teams’ partnership with Deluxe isn’t new; the entities began working together in early 2021. The new series will “bring this partnership to life,” the spokeswoman said.

Deluxe is chipping in on other ways, too. Two Black leaders from the company will speak at an upcoming career development event hosted by the teams.

Deluxe began life as a check printer in St. Paul more than a century ago, but within recent years, the company has been branching out into marketing and content production. In 2016, the company launched a streaming series called “Small Business Revolution,” which was renewed for another season last year. The latest season focused specifically on Black businesses in the Twin Cities.