Minneapolis-based Players Health Lands $28M
Players Health founder and CEO Tyrre Burks Courtesy of Players Health

Minneapolis-based Players Health Lands $28M

The sports technology startup sells digital products aimed at improving safety for young athletes.

Minneapolis-based youth sports risk management platform Players Health has raised $28 million, the company announced last week.

San Francisco-based venture capital firm Mastry Ventures and insurer SiriusPoint Ltd. were the lead investors in the latest round.

The startup sells digital products that fall under two broad categories: athlete safety and insurance. The company’s safety offerings include coach credentialing, an incident reporting platform, and an injury management tool. The main goal is to “help protect young athletes and give them safe places to play the sports that they love,” the company said in a news release.

Tyrre Burks launched the company in 2012 after nearly three years playing for the Canadian Football League. He saw firsthand how injuries could derail athletes’ careers, having sustained a few of his own during his day. Burks also played football at Winona State University back in the day.

“These investments further our mission to create a safe haven in at least one corner of a child’s world,” Burks said in the release. “We expand the roster of guardians and the safety net of accountability for the increasing number of youth athletes.”

The company plans to use the funds to “invest in technology and people to expand and enhance athlete safety and insurance offerings for sports organizations,” according to the release.

Burks established Players Health to serve amateur sports organizations across the United States. By the company’s estimates, there are more than 400,000 such organizations in the country. That’s a wide market for the startup’s services. U.S. Youth Soccer, NFL Flag Football, and USA Cheer are among the organizations that buy insurance from Players Health.

“Today, more than ever before, mental and physical health and safety are paramount in sports, at every level,” said Andre Iguodala, NBA player and co-founder and general partner of Mastry Ventures. “I’m proud to invest in Players Health to ensure athletes feel safe in every sports endeavor on and of the field and court.”