Juut Salonspa to Exit Downtown Minneapolis
Juut Salonspa at Gaviidae Common Juut Salonspas

Juut Salonspa to Exit Downtown Minneapolis

The Aveda salon chain which got its start in downtown Minneapolis 36 years ago says there's not enough traffic to sustain its Gaviidae salon.

Citing the “substantial” reduction in downtown Minneapolis traffic with no quick rebound in sight, Juut Salonspa told clients on Tuesday that it will close its skyway-level location in the Gaviidae building as of November 15.

“Our entire team is saddened to close our downtown location. We started out at the Lumber Exchange building in 1984 before moving to Gaviidae in 1994 and are very proud to have created beauty downtown for so many years,” Juut owner and founder David Wagner wrote in an email to clients. “We loved being part of the daily dynamic that an urban location provides, however, it has become more and more evident that downtown workers who make up our clientele will not be working downtown for the foreseeable future.”

Recent reports estimate that only one in 10 downtown workers is currently going in to the office. Target Corp. recently pushed out its return to downtown Minneapolis headquarters to June 2021. In the October/November issue, TCB reports on downtown’s uphill battle to get back to business and on the many small service businesses that have become casualties of office closures, like longtime skyway lunch spot, Allie’s Deli.

Juut’s downtown staff will have the option to transfer to one of salon chain’s six other Twin Cities locations—including urban shops in Uptown and on Grand Avenue in St. Paul. Juut also operates out-of-state salons: two in Arizona and one in Palo Alto, California.

Salons in Minnesota are currently operating at 50 percent reduced capacity with added cleaning protocols. Juut recently implemented a $5 Covid surcharge to offset expenses, explaining to customers that it would “help our business survive this pandemic.”