Jasmine RuKim & Cassie Utt
St. Paul-based Monicat Data provides market insights and technology development to creative industries—like arts, design, and marketing—that typically like to spend “less time planning and more time creating,” CEO Jasmine RuKim says. 2020 was a banner year for the 4-year-old company, which more than doubled its staff to 10 long-term contractors. The company is ready to move past the contract-for-hire model and plans to hire three to five part-time and full-time employees this year. Also on the docket for 2021, RuKim and co-founder Cassie Utt say they will be working on the development, testing, and beta release of Monicat’s new Yellow Platform, a software platform to help creative teams and independent creatives unify their workflow and manage projects. The two are also in the midst of 100 days of coaching from industry experts—part of their prize as participants in the American Express and iFundWomen’s 100 for 100 program.