The Minnesota Twins Bring Esports Gaming Lounge Back to Target Field
The lounge will feature 10 gaming stations for baseball fans to play during 13 home games between Aug. 15-31. The “Twins Gaming Dugout” will be set up at Townball Tavern and include video games like MLB The Show 22, Minecraft, and Rocket League.
The lounge will operate on a first come, first served basis for baseball fans. The team also plans to spotlight certain video game players on the main Target Field video board during that day’s game.
“As gaming continues to become a key form of entertainment, the gaming lounge is a unique opportunity to draw in younger and more diverse fans,” said Wisdom Gaming president Steve LaCroix. “Giving gamers the opportunity to connect while enjoying a Twins game is another testament to the crossover between gaming and traditional sports.”
The Twins and Wisdom Gaming have worked together in the past. They held their first iteration of the gaming lounge back in 2019. And in February, the Twins became a title sponsor for the Minnesota Varsity League (MNVL) 2022 spring season, a Wisdom Gaming-operated high school esports league.
It’s all part of a larger strategy to refresh the baseball team’s brand and attract new fans. Like several other large businesses in town, the Twins even have their own startup accelerator program.
“The Minnesota Twins are continually evolving the Target Field experience to keep it fresh while drawing in younger and more diverse fans,” said Chris Iles, the Twins’ senior director, brand experience, and innovation, in a statement. “Gaming is at the center of many of our future fans’ lives. Hosting a gaming lounge at Target Field will provide a unique opportunity for gamers to connect while also enjoying a Twins game.”