Target To Expand Digital Health Device Sales

Target To Expand Digital Health Device Sales

The device sales fit well into the retailer’s pivot toward health and wellness.

Target is making space in its stores to sell digital health devices as it continues its focus on wellness.
 
MobiHealthNews reports that next month 500 of the Minneapolis-based retailer’s 1,793 stores, as well as the Target.com website, will offer an expanded list of monitoring and tracking goods to consumers. The company already offers fitness trackers such as FitBit and Jawbone wearables.
 
Among the devices that will be for sale is an FDA-cleared wearable called Quell that helps treat chronic pain. Massachusetts-based Neurometrix makes the product.
 
“To further meet the health and wellness needs of our guests, Target is excited to offer connected health devices in select stores and at Target.com,” Target buyer Mark Jones said in a statement issued by Neurometrix.
 
Target shifted its focus toward health last year. In September, it said it would end the company’s Take Charge of Education program—which allowed its REDCard holders to donate 1 percent of their purchase to the school of their choice—in favor of unnamed health and wellness goals. At the same time, Target announced they would give 335,000 of its U.S. employees FitBit trackers.