Startup Snapshot: Cadre
Social media is often blamed for America’s mental health crisis, but Luke Wendlandt saw an opportunity to use it for good: Cadre is a social network for mental health support.
“We’re giving therapists and coaches a platform to speak at scale,” says founder and CEO Wendlandt.
Experts in the field are using the app to host daily livestreams on everything from parenting a child with autism to grief. Users can listen to a talk on stress or join in a daily meditation, share content, and connect with others on a similar journey.
“We’re the ultimate landing home for mental health, and you can find your community,” Wendlandt says. “Your Cadre might look different than mine.”
This is not Wendlandt’s first startup. A former business development manager with the Hazelden Betty Ford Foundation, he launched Northstar Behavioral Health in 2015; in 2023 he sold the addiction recovery center with locations throughout Minnesota to a group of investors and turned his focus to Cadre.
The Cadre app currently counts 5,000 users. Individual subscriptions are available for $8 per month, but Wendlandt’s focus is on selling memberships to companies as a benefit they can offer employees.
