Office Envy: Radisson Hotel Group Americas
Black paint provides contrast in this shared space, which Studio BV designed to highlight the building’s “structural expressions.”

Office Envy: Radisson Hotel Group Americas

Radisson Hotel Group Americas ushers in a new era with the opening of its new headquarters.

Company: Radisson Hotel Group Americas  |  HQ: 1601 Utica Ave. S., St. Louis Park 55416  |  Size: 35,000 square feet  |  Designer: Studio BV  
Contractor: Greiner Construction  |  Photographer: Corey Gaffer Photography

After more than three decades at Carlson Towers in Minnetonka, Radisson Hotel Group, which was acquired in 2019 by Jin Jiang International Holdings Co., has moved its American headquarters to the new 10 West End building in St. Louis Park. The hotel brand’s Americas division is now slated to be acquired by competing hotel chain Choice Hotels International. Evolving office habits were top of mind when Radisson engaged Minneapolis design firm Studio BV. Founder and CEO Betsy Vohs drew inspiration from Radisson’s world of hospitality, saying she wanted employees to feel “just like hotel guests” as they entered the office—from a reception area that feels more like a hotel lobby to a game room and cozy collaboration spaces. “It’s all about the future of hospitality. They’re the headquarters of the Americas—they want to be fresh, they want to be modern, they want to be future-forward,” Vohs says. “The decision alone to go somewhere new to be more simple and more modern—it’s bold and optimistic.” 

A lounge overlooks downtown Minneapolis, which is just minutes away.
A lounge overlooks downtown Minneapolis, which is just minutes away.
The formal boardroom, like the open meeting areas, is designed to encourage collaboration and interactivity. 
The formal boardroom, like the open meeting areas, is designed to encourage collaboration and interactivity.
A three-dimensional patterned walnut screen separates the café space from the adjacent hallway. A garage door connects the lobby to the café.
A three-dimensional patterned walnut screen separates the café space from the adjacent hallway. A garage door connects the lobby to the café.
The reception area emulates a hotel lobby while paying homage to the Radisson hotel brands, from Radisson Blu to Country Inn & Suites, with a classic, timeless design.
The reception area emulates a hotel lobby while paying homage to the Radisson hotel brands, from Radisson Blu to Country Inn & Suites, with a classic, timeless design.

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