MN Tourism Industry Gives Positive Outlook for Summer Travel Season
Minnesota’s lodging industry sees bright days ahead as the summer tourism season approaches, according to a new Explore Minnesota survey.
About 46 percent of respondents believe their summer revenues were headed up, citing a number of reservations already booked, the state of the economy, advertising efforts and recent renovations.
Of the 234 businesses that responded to the survey, 12 percent estimated a decline in revenue, while the rest expected no change.
“We are very pleased, but not surprised, to hear that Minnesota’s lodging industry is expecting another strong summer,” John Edman, director of Explore Minnesota, the state’s tourism agency, said in a statement.
Overall, approximately 84 percent of the state’s hotels, motels, resorts, bed-and-breakfasts, campgrounds and vacation home rentals rated their financial health as “growing” or “stable, but positive.”
“With last fall’s Ryder Cup, the upcoming X Games, and many other events big and small scattered all over the state, it’s clear there is something happening in Minnesota,” Edman said. “The excitement about Minnesota as a destination continues to build and, in turn, helps contribute to a $14.4 billion leisure and hospitality industry.”
Lodging businesses nationwide are expected to see increased activity during the Memorial Day weekend. AAA currently projects more than 39 million Americans will travel over the holiday, primarily by car. It’s expected to be the highest travel volume recorded since 2005.