Minneapolis Institute Of Arts Posts Record Attendance For 2016 Fiscal Year
The Minneapolis Institute of Arts recorded the best attendance numbers in its 101-year history.
Approximately 760,000 people visited the museum during its fiscal year, which ended June 30, the Star Tribune reports.
That is 80,000 more than four years ago and continues a run of consistent attendance growth since its fiscal 2013 year.
A number of events helped the MIA cap off its best year on record. On top of its numerous centennial celebrations, perhaps the post popular attraction was Leonardo da Vinci’s “Codex Leicester.” The collection of scientific writings was loaned to the museum by Microsoft co-founder Bill Gates who bought it in 1994 for $30 million.
Paintings by Vincent van Gogh, Pierre-Auguste Renoir and other popular 19th-century artists were also brought in.
Last March, the museum also received an endowment of $12.5 million from Mary Griggs Burke, a well-known art collector from St. Paul. As stated in her will, Burke’s collection of more than 1,000 Japanese, Korean and Chinese works of art were bequeathed to the MIA and Metropolitan Museum of Art in New York.
In effort to maintain its attendance influx into its next fiscal year, the MIA unveiled a new digital initiatives series last month. The venture uses smartphone apps to create a customized journey through the museum and was made possible through collaboration with the Minneapolis office of digital marketing agency SapientNitro.