Medica Debuts Healthy Food Program For MN Members

Medica Debuts Healthy Food Program For MN Members

Through the Medica Healthy Savings program, eligible Medica members in Minnesota can receive discounts on healthy food products from several area grocery retailers.

Minnetonka-based health insurer Medica, Inc., said Monday that nearly 200,000 Minnesota households will soon receive discounts on healthy foods through a new membership benefits program that was developed by a local technology firm.

Throughout this week, the company will mail Medica Healthy Savings cards to the eligible Minnesota households. When cards are presented at checkout, cardholders can receive discounts from the following grocery retailers: Eden Prairie-based Supervalu’s Cub Foods stores and Edina-based Lund Food Holdings’ Lunds and Byerly’s stores, as well as Rainbow Foods stores, which are owned by Milwaukee, Wisconsin-based Roundy’s Supermarkets.

Medica is first rolling out the program in Minnesota, where the majority of its 1.5 million members are located, according to spokesman Greg Bury. The cards will be sent to Minnesota members whose households are located within 30 miles of a participating retailer and who receive Medica insurance through an employer-sponsored plan.

Twin Cities Business first reported on the program, which Medica bills as a “first-of-its-kind partnership among a health insurer, grocery retailers, and food manufacturers,” in March.

The program is based on technology developed by Solutran, a Plymouth-based provider of customized payment solutions. Solutran said in March that its platform was designed to service health insurers’ wellness programs, and its first insurer partner is Medica, which is funding the rollout of the program to its Minnesota members.

Medica members can view current promotions on the Medica Healthy Savings website, where they can also track the money they’ve saved and find information about healthy eating, including recipes. Users can save more than $50 each month on selected products, Medica said.

More than 50 food producers have committed to the program and will provide discounts on their products, including local companies such as Arden Hills-based Land O’Lakes, Faribault Foods, Eagan-based tortilla maker Catallia Mexican Foods, and St. Cloud-based Gold‘n Plump. National brands featured in the discount program range from Del Monte Foods to Jolly Time popcorn.

John Naylor, Medica’s senior vice president of commercial markets, said in a statement that the health insurance industry has long focused on the importance of being active, but Medica is “the first insurer to offer this unique opportunity and to help our members eat healthier through education and discounts on nutritional foods.”

For more information about the program’s inception and Solutran’s technology, click here.