Great Clips Salon Chain Lands NHL Partnership
On top of being the world’s largest salon company with 4,300 locations, Great Clips has a new title to boast: Official Hair Salon of the National Hockey League.
The Bloomington-based business’s new designation, announced Wednesday, comes as part of a partnership with the NHL Player’s Association and the NHL for the on-going 2018 Stanley Cup Playoffs.
The two organizations kicked off their partnership with a campaign called “LegendHairy Greats of the NHL.” Central to the campaign is an online poll where fans can vote for their favorite “hockey hair” styles of the sport’s most notable active players.
“When most think of hockey, they think of ‘hockey hair,’ making the NHL partnership the perfect place for Great Clips to connect with its target consumers,” says Great Clips, Inc. CEO Steve Hockett. “We wanted to join forces with the NHL to not only highlight some of the best players in the league, but to also have some fun with those legendary hairstyles that the fans have come to know and love. We look forward to the results of our online poll during the most exciting few weeks of the sport.”
The campaign will run through the duration of the playoffs and the final match-up in June. As part of the voting process, there will be “Head-to-Head Matchups” between players and depictions of each athlete’s hairstyle evolutions.
For its part, Great Clips will support the campaign through in-store signage and include a “LegendHairy Greats of the NHL” voting link on its Great Clips Online Check-in App.
“Great Clips has conceived a creative, entertaining and inviting concept for the Stanley Cup Playoffs that has increased engagement among our avid fans across multiple platforms while connecting with a broader audience through its tremendous retail footprint,” said Keith Wachtel, chief revenue officer and executive vice president of the NHL in a statement.
The playoff tournament is currently in the midst of the second round, with the conference finals and Stanley Cup Final to follow.