Anytime Fitness CEO’s Book: “Working Out Sucks”
A new book by Chuck Runyon, CEO and co-founder of Hastings-based Anytime Fitness, LLC, hit bookstore shelves Tuesday-and it poses some provocative questions about staying fit.
The book's title starts out with a statement that one might not expect from the chief executive of a fast-growing fitness center franchise, but the complete title offers more insight into the book's content: It's called Working Out Sucks! (And Why It Doesn't Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You'll Ever Need.
According to a company press release, Runyon's philosophy acknowledges that “working out may suck,” but he cites alternatives like heart disease, diabetes, andless sex as much worse. He also asks readers to ponder provocative questions such as, “Should parents of fat kids go to jail?” and “Is money allergic to fat people?”
All proceeds from the book go to Limbs for Life, an Oklahoma City, Oklahoma-based nonprofit that provides prosthetic care to individuals who are unable to afford it. Watch the video trailer below to learn more about the book.
Founded in 2002, Anytime Fitness now has more than 1,700 clubs and 1.3 million members worldwide. The company was featured as one of Twin Cities Business' “Small Business Success Stories” in 2009, and it has recently been expanding rapidly. The franchise announced earlier this week that it has expanded to the Middle East.