The Minnesota Twins on Monday opened applications for their third accelerator program with global investment firm Techstars.

The 13-week program, which will kick off in November, will provide mentorship and funding for 10 startups working at the “intersection of technology, sports, media, and entertainment,” according to a news release. Applications close Aug. 9.

On Techstars’ website, the company said it makes an investment of “up to $120,000” in participants of its accelerator programs.

The Twins aren’t the first MLB team to launch an accelerator program – that distinction belongs to the Los Angeles Dodgers – but they are the first sports team in Minnesota to do so. The Twins have said that their mission is to “reinvent what a sports brand can be and do.”

Courtney Jeffries, CEO of New York City-based digital venue startup Virtual Tables, participated in the second Twins-Techstars accelerator last year. She said the experience was an invaluable one. “We’ve signed almost a new client a month since the program ended,” Jeffries said in a Monday interview. For her, the Twins program helped reshape her company’s messaging and narrow down its focus. It also gave her access to Techstars’ extensive network of mentors.

Earlier this year, the Twins even used Virtual Tables’ platform for a digital fan experience with shortstop Carlos Correa, who signed virtual signatures for attendees. Jeffries said her company is in talks to continue its partnership with the Twins.

The Twins have tested out inventions from prior participants in the past. EDGE Sound Research, for instance, piloted technology that enabled fans to hear and feel sounds from the field. That company went on to participate in the NBA’s Launchpad accelerator.

This year, the Twins accelerator is specifically looking for companies with novel approaches to venue technology, fan engagement, and sustainability.

The Twins-Techstars program operates out of an office in the Ford Center in the North Loop. Techstars’ other local programs have prompted some startups to move their headquarters to Minnesota. While the Twins’ program hasn’t yet prompted any such moves, Twins spokesman Matt Hodson said that “some are actively exploring the possibility of moving to the Twin Cities.”

In an interview published in StartMN last fall, Techstars CEO Maëlle Gavet said the Twin Cities could support at least two additional accelerator programs.