Target Offers 3rd-Party Product Reviews In-Store, Online
Target Corporation recently announced that it is teaming up with technology news website CNET to offer shoppers product reviews at the retailer’s stores and online.
Roughly 25 products in Target stores nationwide and more than 300 products on Target’s website now feature reviews written by CNET’s editors. The partnership kicked off on Sunday.
In addition, Target’s weekly circulars are now featured on CNET’s website. Meanwhile, display televisions in stores will occasionally show videos featuring CNET editors, who will advise on which gadgets they think are must-haves and will offer tips and information about how to set up and use those gadgets.
Target said that the reviews are meant to help shoppers make purchasing decisions. It described the partnership as the “first collaboration of its kind between a major retailer and a top industry expert.”
Financial terms of the deal were not disclosed.
According to a Reuters report, Target tested putting CNET reviews near a handful of items in May and found that its shoppers appreciated getting third-party reviews in stores.
They “definitely valued having not only a consumer review but the expert review as well,” Scott Nygaard, vice president of Target’s electronics merchandising division, told Reuters.
“We want our guests to think of Target first when it comes to their consumer electronic needs,” Nygaard said in a statement.
Target’s same-store sales, or sales at stores open for at least a year, rose 2.4 percent in October—a less significant increase than the one that Wall Street analysts predicted. But the retailer said at the time that it is optimistic about the holiday season.
Target announced Monday that its stores will open their doors at 9 p.m. on Thanksgiving—earlier than ever before—for “Black Friday” deals. Last year, stores opened at midnight on Friday.
The company announced last month that, for the first time, it will match prices with online competitors this holiday season, including amazon.com, walmart.com, bestbuy.com, toysrus.com, and babiesrus.com.
Target is Minnesota’s second-largest public company based on revenue, which totaled $68.5 billion in its fiscal year that ended in January.