Target, Fast Company Launch $75K Mobile Competition
Target Corporation said Wednesday that it has partnered with national magazine Fast Company on a contest that will award $75,000 to a developer who creates the best new mobile app or mobile website for the Minneapolis-based retailer.
The contest kicks off Friday. Entrants are tasked with presenting their vision for a native mobile app, a mobile-enabled Web experience, or a mobile design that can be integrated into Target’s existing apps or mobile services. The idea must incorporate at least one of four Target priorities: social, in store, personalization, and education. Competitors can be individuals or teams.
Entries will be accepted between Friday and April 30. Seven finalists will be selected in May by a panel of judges that includes both Target and Fast Company executives as well as industry experts. Each finalist will receive $10,000 to put toward developing his or her prototype. After the prototypes are presented to judges, a winner will be announced in July and will receive the $75,000 grand prize.
Target said that it will “work to bring the winning idea to life.”
Meanwhile, Fast Company will chronicle the developers’ efforts on its new technology vertical Co.Labs, which will also launch Friday.
The contest is one of several unique new initiatives Target has launched in recent months.
The retailer recently partnered with Sports Illustrated on its famous swimsuit issue, which features a beauty and style guide for which Target is the “exclusive advertiser and official marketing partner.”
Additionally, during last month’s Grammy Awards, at which pop singer Justin Timberlake performed, Target rolled out a commercial boasting an exclusive version of Timberlake’s first album in six years, The 20/20 Experience. That same day, the company launched an exclusive spring design collection from Prabal Gurung—which it reportedly promoted by throwing a lavish launch party during New York Fashion Week that was attended by actresses Elizabeth Olsen and Rashida Jones.
Target is Minnesota’s second-largest public company based on revenue, which totaled $71.9 billion for the fiscal year that ended February 2—up 5 percent from the prior year. It operates 1,784 stores across the United States and opened its first three Canada stores on Tuesday, with plans to open 24 Canadian stores this month.