Target Eyes Earlier Start to Holiday Sales

Target Eyes Earlier Start to Holiday Sales

To avoid large gatherings, the retailer will begin offering holiday deals as soon as October.

This year’s holiday sales will begin a bit earlier than usual for Target Corp.

The Minneapolis-based retailer on Monday announced that it will start offering holiday deals as soon as October to help avoid large crowds during the holiday season. In a news release, Target officials said this is the earliest the retailer has ever started holiday sales.

“Historically, deal hunting and holiday shopping can mean crowded events, and this isn’t a year for crowds,” Target officials said.

The retailer will also close all stores on Thanksgiving, though they’ll be open again the day after for Black Friday. What’s more, Target is expanding the number of items that can be purchased via pickup and delivery services. The company said it’s added 20,000 more products to the list of items available through pickup and delivery. That now includes fresh and frozen groceries.

Target has been steadily increasing the number of stores eligible for grocery pickup. By the holiday season, the company plans to roll out grocery pickup at 1,500 stores. In July, the retailer expanded the service to 600 new stores.