Startup Snapshot: Miloza
Founders: Nick Rawn and Grant Krieger
Funds raised: $400,000 in pre-seed from individual private investors
Recipes abound on the internet, from food blogs to TikTok. But Nick Rawn and Grant Krieger were tired of trying to keep track of them across platforms. That’s where their new food-focused app comes into play; Miloza serves up recipes combined with meal planning, grocery lists, and nutrition features on one platform. The app launched in July, garnering around 1,000 users in a month. It currently features recipes by about 50 content creators who have amassed an online following. Any recipe found on the app can be added to a user’s personalized “meal plan” built around nutrition and calorie goals. Once a plan is created, the app generates a grocery list. “We’re combining the sandbox with the toolbox,” says co-founder Rawn, describing Miloza as both a place to “discover, share, interact” with recipe content while offering the “digital tools that can help make daily life easier.” The app is free to users; Miloza plans to generate revenue through partnerships with grocery and delivery services, along with health and wellness food producers. Although it has yet to turn a profit, Miloza recently launched a Series A funding round to raise around $1 million.