Starkey Heads To Phoenix For ‘Super Bowl Hearing Mission’

The foundation will enlist pro football players, musicians to help outfit scores of pre-screened patients with new hearing devices.

On the eve of this Sunday’s Super Bowl, the Eden Prairie-based Starkey Hearing Foundation will add some philanthropic flair to the pre-game hype. Starkey, which is the foundation for the largest hearing aid manufacturers in the United States, will outfit more than 75 prescreened patients with free digital hearing devices with the help of more than a dozen celebrity volunteers.
Sponsored by the Wilf Family Foundation, the “Starkey Hearing Foundation Hearing Mission During Super Bowl Weekend” will span most of all day Saturday at Phoenix Municipal Stadium, where Phoenix-area patients ages 9 to 83 will receive free customized hearing devices, audio testing, counseling and instruction on how to care for their new hearing aids.
Garth Brooks, Pete Wentz, Larry Fitzgerald, Greg Jennings, Marlee Matlin and Daymond John will be among the celebrity volunteers on hand to help fit patients with their new hearing aids.
“There is no greater gift than being able to be help connect someone to life and empower them to reach their full potential,” said Bill Austin, founder of Starkey Hearing Foundation, in a news release. 
Starkey has helped provide hearing aids for more than three decades. The foundation aims to provide more than 100,000 hearing aids to those in need each year and has a goal of one million by 2020. In the last year it provided more than 175,000 free hearings aids domestically and internationally, Starkey said.
Its founder, Austin, was a 2004 TCB Business Hall of Fame inductee and one of three business leaders to receive International Citizen awards in the May 2014 issue of TCB. Starkey Hearing Technologies also earned a 2012 Tekne Award in the “Life Sciences, Established Company” category.