Sporting Event Expected to Generate $60.6M in Twin Cities

A national volleyball tournament is expected to draw up to 30,000 athletes and spectators to Minneapolis in 2014.

Minneapolis will host a major sporting event in 2014, one that is expected to attract up to 30,000 people and generate tens of millions of dollars in economic activity.

Meet Minneapolis—the city of Minneapolis’ convention and visitors association—announced Wednesday that the 2014 U.S.A. Volleyball Girls’ Junior National Championships will be held at the Minneapolis Convention Center.

Meet Minneapolis Marketing Manager Kristen Montag told Twin Cities Business on Wednesday that the event is expected to generate roughly $60.6 million in local economic activity, including about $2.25 million in sales tax.

The event is expected to draw 9,500 to 10,000 athletes, as well as roughly 20,000 spectators, according to Meet Minneapolis.

Minneapolis and 13 other metro-area cities have pre-booked 54,200 room nights at 65 hotels for the eight-day tournament, which will take place from June 25 to July 2.

Minneapolis previously hosted the volleyball championships in 2007. Montag said that the 2014 tournament will be the largest event hosted by the Twin Cities since the 2008 Republican National Convention, which was held at the Xcel Energy Center in St. Paul.

Meet Minneapolis President and CEO Melvin Tennant said that his organization spent more than a year working on the bid for the tournament, adding that “the competition to land an event of this magnitude is fierce.”

According to a report by Minnesota Public Radio, the city is also working with the Minnesota Twins in an attempt to attract Major League Baseball’s 2014 All-Star game to Target Field.

In other local event news, a national fraternity announced Wednesday that it will host a week-long event in Minneapolis that it expects will attract 8,000 “fraternity and community members from around the nation to give back to the community while celebrating diversity.”

The event, dubbed the “Grand Conclave,” will take place from July 5 through July 12 this summer. Its organizer, Omega Psi Phi, bills itself as “the first national African American fraternity to be founded at a historically black college.” The fraternity was founded at Howard University in Washington, D.C., in 1911.

Grand Conclave will include events that are open to the public, including a “step show” dance competition; a UnitedHealth Group-sponsored health fair; and a career fair featuring representatives from Target, UnitedHealth Group, Supervalu, and General Mills.