On Sept. 5, a new Johnston & Murphy shop opened on the lower level at Rosedale Center, kicking off a series of six total additions to the 1,142,972-square-foot property, which are all expected to open doors over the course of 2025’s fourth quarter.

The other stores are Kendra Scott on the upper level, J. Crew Factory and Paris Baguette on the lower-level outdoor plaza next to Evereve, Lolli & Pops on the lower level by Francesca’s, and BRKTHROUGH on the upper and lower levels.

“For us to open six stores in the fourth quarter is unheard of. It’s not typical,” says Lisa Crain, Rosedale Center’s vice president and general manager. “We’ve kind of strategically planned these openings just for momentum for getting everyone into the fourth quarter.”

Crain says that the new stores, which bring in different types of products, complement the mall’s current set of diverse options for customers and are key to Rosedale Center’s larger vision.

“We’re excited about that, to get [tenants in for] the holidays,” Crain says.

Most of the stores will occupy a standard space allotted in the mall, with the standout being BRKTHROUGH, which will have almost 30,000 square feet in total area. BRKTHROUGH offers an interactive sequence of “challenge rooms” to be solved in teams of two to four.

BRKTHROUGH’s two-story concept, which launched in 2022 in Kansas City, is new to the Twin Cities market and unlike anything the center has had, according to Crain.

“It’s something that you just don’t just sit in a room for two to three hours trying to figure out a riddle, or some type of a mystery,” Crain says, comparing it to escape rooms.

Other interactive game experiences in the metro include Activate, which opened in Roseville last year, and Game Show Battle Rooms, which opened in Golden Valley in 2017 before moving to St. Louis Park last year.

Another new tenant is Lolli & Pops. It’s Rosedale Center’s first candy store since Godiva permanently closed seven to eight years ago.

“We’re seeing popularity of these boutique candy stores, so that’s something that will be brand new to our property in many years,” Crain says.

Crain says it is difficult to estimate how many jobs will be created by the new stores.

The Rosedale Center did not publicly disclose the total occupancy of the mall, but Crain says, “We’re extremely happy with our occupancy as a center.”

Rosedale Center isn’t the only shopping center experiencing a surge of new retailers; malls across the Twin Cities are welcoming brands to their spaces. Southdale Center has opened around 30 new stores in 2025, while Mall of America recently welcomed the NBA store, Alo Yoga, and New Balance into their building. Ridgedale Center, in Minnetonka, and the Galleria, in Edina, have added new entries to their property, as well.

Crain says the influx of new retailers brings attention to Minneapolis and St. Paul as premier shopping destinations—attention that retailers usually reserve for high-profile cities like Chicago or New York City.

“We love to see new retail coming to the Twin Cities because it exposes us to potentially so many other retailers that may not think of Minneapolis-St. Paul as a retail hub,” says Crain. “These are really exciting times for all of our shopping centers.”