Red Wing Shoes Names First Woman CEO
Red Wing Shoe Company today announced that its board of directors has named Allison Gettings president and chief executive officer, effective Jan. 1. RED WING SHOE COMPANY

Red Wing Shoes Names First Woman CEO

Allison Gettings has been named Red Wing Shoe Company's 10th CEO, marking a fourth generation of family leadership.

Six years ago Allison Gettings spearheaded the launch of Red Wing Shoe Company’s Women’s Heritage product line, the first line by the company to offer women’s shoes. Now, she has been named Red Wing’s newest president and CEO.

Gettings, who currently serves as president of the company, will assume the role of CEO effective Jan. 1 following the retirement of current CEO Mark Urdahl, the company announced in a Thursday news release. She will be the Red Wing-based company’s 10th CEO and the first woman to lead Red Wing Shoe Company since it was founded in 1905.

“I am honored to have the opportunity to lead Red Wing Shoe Company and excited about what the future holds,” Gettings said in the news release. “Over the past 117 years, we have garnered incredible customer ‘brand love’ across our portfolio of purpose-driven brands, and we have an awesome opportunity to build on that foundation. I am so grateful for the support and guidance Mark has provided me, and I look forward to working with the high-performing teams he has built as we accelerate our growth.”

Gettings is the great-granddaughter of J.R. Sweasy, who served as president and CEO from 1921-1949 and the first fourth-generation family member to run the company. In addition to spearheading the 2016 launch of the Heritage Brand, she is also credited with reimagined the company’s outdoor business as president of its Vasque brand. 

“Allison is the right choice to lead Red Wing and build upon the important work that Mark has led to position the company for the future,” said Chairman of the Board Bill Sweasy. “She brings a deep understanding of the company’s business, customers, and values, having worked across many different functions over more than a decade at the company. She’s widely respected for her strategic thinking and ability to bring people together, and I am confident that she’s prepared to guide Red Wing Shoe Company as it enters its next chapter. I also want to thank Mark for his many contributions and leadership over the past 18 years, including the past seven as CEO/President during an unprecedented time amid the global pandemic.”

Red Wing Shoe Company Inc. designs, produces, and distributes work, safety, and lifestyle footwear and work apparel. Its brand brands include Red Wing Shoes, Irish Setter, Vasque, WORX, and S.B. Foot Tanning Company. The company employs more than 2,200 employees worldwide and operates five U.S. manufacturing facilities in Red Wing, Potosi, Missouri, and Clarksville, Arizona.