Mpls. Ad Agency Renamed Yamamoto, Hires 3 Leaders

Yamamoto Moss Mackenzie is now Yamamoto, and it has recently added three industry veterans to its leadership team.

Minneapolis-based ad agency Yamamoto Moss Mackenzie shortened its name to Yamamoto and announced three new hires in key leadership roles.

“New leadership and the infusion of fresh talent and clients helped make 2011 the best year in the agency's recent history,” CEO Kathy McCuskey said in a press release. “So we felt it was time to freshen our image, clarify our expanded offerings, and announce some amazing new additions to the Yamamoto team.”

In 2011, the agency saw 11 percent growth, added nine clients to its roster, and made 12 additions to its staff

Two of the new additions to its leadership team, Chris Rahill and Paul Saarinen, will work for Yamamoto's “insights and innovations” group, which provides clients with guidance on brand, digital, and experimental strategies. Rahill will serve as director of insights and innovation. Saarinen was named director of digital strategy.

Rahill has worked for a number of advertising agencies. For the last decade, he managed his own brand consulting firm: Magnet Marketing of Minneapolis.

Saarinen too has worked for several advertising agencies, and he most recently founded and led Minneapolis-based full-service agency Brand & Butter.

Yamamoto also recently added John Vipond as creative director. For the last decade, he has managed his own creative consultancy-Vipond World Wide, LLC.

Yamamoto is one of Minnesota's 20 largest advertising agencies, with $5.5 million in gross profits last year. It employs about 30 people.