Life Time Takes Club Experience to New Level in Edina
The new $43 million Life Time under construction in Edina will include several firsts for the Chanhassen-based company, including a Life Time Sport with three indoor soccer fields, separate indoor lap pools for children and adults and a roof top resort with multiple pools, restaurant and bar.
On Thursday, Life Time offered prospective members and media a first glimpse inside the 204,000-square-foot Southdale Center club which includes Life Time Work co-working space and Life Sport as well as a Life Time fitness center with a Life Spa and two restaurants. The most expensive project Life Time has ever built in Minnesota, it is slated to open in December. Life Time Work’s offices are already 65 percent leased, says James O'Reilly, president of Life Time Work. Meanwhile, thousands have expressed interest in Life Time memberships, which range from $139 to $339—a new premiere level for the market.
This is Life Time’s first Minnesota location to connect to a mall, and one of more than a half dozen shopping center redevelopments nationwide. Building on the site of a former J.C. Penney’s gave Life Time the prime land it had been struggling to find in a mature suburb like Edina, says Shawn Severson, general manager. “It’s part of reinvigorating Southdale.”
Project highlights revealed on the tour:
Winter garden: A covered passageway with soaring ceilings and roofop windows will allow access from parking lot to mall to Life Time without going outside.
Edina's Life Time Sport
Life Time Sport: This first-of-its-kind 28,000-square-foot facility features three turf soccer fields and viewing areas. “The demand for indoor space is extremely high in this market,” Severson says. Available to members, Life Time plans to make the fields available for open play as well as training for high school and college teams. The only other Life Time Sport is in Eden Prairie at the Vikings’ former Winter Park training facility.
Restaurants: In addition to the LifeCafÃ© featured at many clubs, Edina will offer a Rare Sushi restaurant and lounge (open to non-members). This LifeCafÃ© will also feature a new personalized menu with build-your-own options for bowls, salads, and sandwiches.
Indoor pools: The indoor swim area includes a leisure pool and separate lap pools for kids and adults. The kids’ pool will be set to 88 degrees while the adult pool is 80 degrees. There’s an express elevator to take swimmers straight up to the rooftop outdoor pool in summer months.
Rooftop beach club: In addition to multiple outdoor pools, the rooftop features a restaurant and bar with lounge chair service.
Kids Academy: Beyond childcare, Life Time is making kids a focus, featuring a 8,000-square-foot area that will include a play maze, lounges and classrooms for dance, Spanish immersion and more. “You can do it all at Life Time,” Severson says.
Classes: The Edina club features seven studios that will offer more than 100 fitness classes each week.
New design elements: Life Time's signature cherry wood has been updated to walnut. Elements of the new natural stone exterior will be carried inside the club to create a more seamless look and feel. Lounge areas have been added thorughout the club. “Creating community is really important,” Severson says.