From the Expert: Adding Social Impact to Your Brand
A “tech for good” pioneer who served as an Ashoka Fellow for social entrepreneurship and a White House Champion of Change under President Barack Obama, Steven Clift is channeling his expertise as CEO of Minneapolis-based startup GoodCarts. The app helps sustainable and impact-driven e-commerce retailers find new customers and make a larger impact with cross-promotional, post-purchase technology and a collaborative community.
- Round up for charity with cause marketing. “Choose a charitable partner that resonates with you, your brand, and especially your customers to launch your impact journey.”
- Make cause marketing more than “lipstick on a pig.” “Sustainable packaging is great, for example, but is what’s inside the box as light on the planet as possible? How can you better share the impact story of your brand based on what you make or sell? Move into deep product sustainability and messaging.”
- Don’t go it alone. “Open-source your impact lessons. Join up locally with networks such as Social Enterprise MSP and the Impact Hub Minneapolis-St. Paul. Get inspired and strive toward B-corp transformation. Join the American Sustainable Business Network and dedicate yourself to 1% for the Planet—all with incredible community and connections.”
Clift shares more advice at: GoodCarts.co/cause.