Bright Health to Open 25 Clinics in Three States
Bright Health Group’s offices in Bloomington Bright Health

Bright Health to Open 25 Clinics in Three States

Through its NeueHealth division, the Minneapolis-based health insurance company is expanding its network of clinics.

Fresh off a $924 million initial public offering in June, Minneapolis-based health insurance company Bright Health Group is looking to grow its network of primary care clinics.

On Monday, the company announced plans to open at least 25 new clinics in Florida, Texas, and North Carolina in early 2022. The clinics will operate under the “NeueHealth” banner, Bright Health’s clinic division.

Bright Health is probably best known as a health insurance seller, but it’s also been in the business of operating clinics for a while now.

Through NeueHealth, Bright Health currently operates 44 of its own clinics, along with 87 “affiliated” clinics, according to the company’s website. Bright Health says it hopes to operate more than 70 of its own clinics in 2022.

With the expanded clinic network, Bright Health expects its Neue Health revenue to hit $2 billion in 2022.

Bright Health’s focus on clinical care is emblematic of an ongoing shift in the health insurance industry. To control costs, more and more insurers are looking to get into the direct care business. Bright Health’s NeueHealth arm has been likened to UnitedHealth Group’s “Optum” division, which also operates a network of primary care clinics. Both NeueHealth and Optum clinics operate under a “value-based” payment system, where providers are reimbursed for services based on the quality of care provided, as determined by established metrics. It stands in contrast to the “fee-for-service” model, where providers are paid a flat fee for each type of care.

Bright Health execs are evidently optimistic about the future of the value-based reimbursement models.

“The shift of patients and providers from fee-for-service to value-based models is fueling NeueHealth’s rapid growth,” said Mike Mikan, Bright Health Group president and CEO, in a statement. “We believe NeueHealth is well positioned to capture this trend, enabling it to continue providing diversification, differentiation, and capital efficient growth into the future.”

Founded in 2016, Bright Health has been something of a darling of Minnesota’s startup community. It’s often referred to as the state’s first “unicorn” company — a company whose total valuation has surpassed $1 billion.

In its third quarter, Bright Health’s revenue surpassed $1 billion, though it logged a net loss of $296 million. That came after a $59 million loss in the second quarter.

TCB took an in-depth look at Bright Health’s business model in 2018.

Meanwhile, the value of Bright Health’s stock continues to plummet in the wake of its IPO in June. As of mid-Thursday, the company’s stock was trading at $3.27 a share. When it debuted on the New York Stock Exchange this summer, Bright Health’s stock was trading at $18 a share.