Amazon Rolls Out Restaurant Delivery In Twin Cities
Got a craving for a meal from a favorite restaurant but don’t want to leave the couch? Amazon.com has you covered.
The online retail giant joined a crowded field of Twin Cities restaurant delivery services on Tuesday with the debut of Prime Now Restaurants. Hungry customers need only visit the Prime Now website or app and order. Food arrives in under an hour.
At launch, the services includes a broad array of restaurants, including Key’s Cafe, Hell’s Kitchen, The Lowry, Terzo, Broders’ Pasta Bar, French Meadow Bakery and many others.
Amazon is hardly the first company to bring food to doorsteps. Local company Bite Squad has been around since 2012 and several national companies like Postmates and Door Dash have entered the market in recent years. Other services like Instacart deliver groceries and other items from stores like Target and Whole Foods.
But Amazon isn’t deterred by the competition. The company says it sets itself apart from other services by not charging any fees for delivery. Instead, the price is limited to those with a Prime membership ($99 annually and includes no charge for two-day delivery of products as well as music and video streaming). The company also said that restaurants can’t mark up the price of food.
“Prime members in the Minneapolis area are already loving Prime Now,” Amazon spokeswoman Amanda Ip said in an email. “We know customers will love the convenience of super-fast delivery of dishes from their favorite local restaurants.”
The service has been available in other cities like Seattle and Los Angeles since late last year.
Amazon has been rapidly expanding its delivery services for Prime members in the Twin Cities. Prime Now launched last year to delivery a number of products in one or two hours. It added alcohol delivery from Surdyk’s at the end of July.
The restaurant delivery service is currently available to customers in the greater Uptown area, Linden Hills and Dinkytown. Amazon said it hopes to expand to other areas within a few weeks.