Wild Harvest Will Supply Cage-Free Eggs By End Of 2015

Wild Harvest Will Supply Cage-Free Eggs By End Of 2015

SuperValu's private label will adjust its policy, affecting more than 38 million eggs on store shelves.

Wild Harvest, a private-label food brand stocked on the shelves of SuperValu’s chains, including Cub Foods, committed to produce 100 percent of its shell eggs cage-free by the end of 2015.
 
London-based Wild Harvest annually sells more than 38 million eggs to grocers and, earlier this year, introduced an 18-count, cage-free egg carton, as well as a free-range, GMO-free, dozen-count egg carton into its lineup.
 
“Our decision to move toward exclusively cage-free eggs is just one more way we are expanding,” said David Young, vice president of private brands for SuperValu, in a statement. “The Wild Harvest brand is focused on providing consumers with affordable, organic and free-form products sourced from farmers, ranchers and suppliers dedicated to environmentally and socially conscious practices.”
 
The move by Wild Harvest to go cage free comes a month after General Mills made the same announcement of its business practice. Organizations like Aramark, Kellogg, Nestle, Starbucks and Walmart have made a similar stance.
 
The Wild Harvest brand, which launched in 2008, now offers more than 300 products that have earned the USDA’s organic certification.