Verizon, Comcast Market Each Other’s Products in MN

The two companies have launched a joint advertising campaign, and they will market each other's services from their respective Twin Cities stores.

Comcast and Verizon Wireless on Monday announced that they are teaming up to market each other's services in the Twin Cities.

Dave Nyberg, Comcast's senior manager of corporate affairs, said in a Tuesday phone interview that the intention of the partnership is to make it “as easy as possible” for customers of Comcast's video, high-speed Internet, and landline phone services to also obtain mobile service from Verizon (and vice versa).

The two companies on Sunday launched a joint marketing campaign including print, radio, and television advertisements, Nyberg said. Information about Comcast's services will be available at 23 Verizon Wireless stores located within Comcast's cable footprint in the Twin Cities, and six local Comcast stores will provide information to customers regarding Verizon's services.

If a Comcast customer inquires about Verizon services-either at a physical store or when speaking to a call center representative-Comcast will provide a phone number they can use to make an order, Nyberg said. Verizon, likewise, will provide its customers who inquire about Comcast's services a phone number for obtaining those services. The companies are also marketing each other's services on their respective websites.

Verizon and Comcast will also provide new offers and incentives to customers. For example, depending on the packages selected, Verizon and Comcast customers may qualify for prepaid Visa cards worth up to $300. Nyberg said that new customers who purchase services from both Comcast and Verizon may be eligible for the incentives, as well as existing customers; for instance, if a Comcast customer upgrades their services package and buys new services from Verizon, they may be eligible for a prepaid Visa card.

The marketing partnership gives both companies additional exposure, while providing a convenient way for customers to purchase in-home and mobile services, Nyberg added.

The two companies first joined forces earlier this year in Portland, Oregon; San Francisco; and Seattle.

Seamus Hyland, Verizon Wireless' president for the Great Plains region, said in a statement that the companies' joint marketing efforts in those markets have received “positive customer reviews.”

In addition to the Twin Cities, Comcast and Verizon are now rolling out their joint marketing effort in five other markets: Atlanta; Illinois/Northwest Indiana; Colorado; Kansas City, Missouri; and Salt Lake City.

“Because mobility is a top priority of the consumer, we co-developed an offering that provides a terrific wireless, entertainment, and communications experience in one spot,” Hyland said. “Comcast continues to deliver exceptional entertainment and communications services, and the Verizon Wireless 4G LTE network is the ideal complement to complete the package.”