U.S. Bank Develops Bell-Ringer App for Salvation Army
Thanks to U.S. Bank, The Salvation Army should have an easier time finding and placing bell ringers during the upcoming holiday season.
U.S. Bank—which operates under Minneapolis-based U.S. Bancorp—said Wednesday that it donated the time of one of its iPhone app designers to create a special app for volunteer bell ringers.
The goal of the app is to help The Salvation Army meet its goal of filling 120,000 one-hour time slots at 400 locations across the Twin Cities.
The Salvation Army’s bell-ringing season will begin with a kick-off event Saturday. The donations that the organization’s volunteers collect each year through its well-recognized red kettles provide basic necessities as well as Christmas dinners, clothing, and toys for families in need.
Through the app, local residents can learn about the logistics of being a bell ringer, sign up for a volunteer time slot, find out more about The Salvation Army, and contact the organization.
“This gift is amazing,” Salvation Army Twin Cities commander Jeff Strickler said in a statement. “It fits perfectly in our strategy to connect to a younger audience and to advance in the social network sphere. What we love even more is that this technical support comes hand-in-hand with volunteer engagement, which is what makes The Salvation Army an army of compassion.”
The app is now available for free download through the iTunes app store. For each of the first 1,000 downloads, U.S. Bank will donate $1 to The Salvation Army.
The Salvation Army’s Northern Division, which serves Minnesota and North Dakota, has operation centers in dozens of cities across both states. The centers provide food, shelter, youth programs, and other assistance to nearly 590,000 people annually.
U.S. Bank, the fifth-largest commercial bank in the United States, has long supported The Salvation Army through volunteer efforts and financial contributions. U.S. Bancorp—which had $352 billion in assets as of late September—operates 3,086 banking offices in 25 states and 5,080 ATMs.