These “Sisterpreneurs” Are Blowing Up The Bathtime Business
What started out as a “glorified science project,” as Isabel Bercaw puts it, has turned into a full-fledged business for the 14- and 15-year-old “sisterpreneurs.” The sisters not only have a way with words, but a way with business. Three years after selling their first homemade bath fizzer at the Uptown Youth Art Fair, Isabel and Caroline have launched an e-commerce website, opened a warehouse in Edina and are selling their bath bombs in about 340 stores in 38 states and online—with the help of their parents.
Their Edina-based bath company, da Bomb Bath Fizzers, currently carries 14 varieties of bath bombs, selling at $7.50 each. Each goes by a unique name and contains a surprise in the middle.
“Business has literally blown up in the last year,” says Ben Bercaw, the teens’ father, who attributes the boom to the launch of a website in 2015. Since this past holiday season, da Bomb is selling 40,000 fizzers each month and is ramping up to 70K for the holidays. Dad expects 10 times the revenue of last year. To help keep up with the high demand for da Bomb Bath Fizzers, the company has increased its employee count to 30, though the family continues to manage the business.
Ben explains that he and his wife originally helped facilitate the venture in the hope that their daughters would learn about real-world business. “I thought it would show them what I deal with on a smaller scale, and give them some input on what they wanted to happen with the business.” (Ben was a self-employed management consultant in Minneapolis; wife Kim was in marketing. Both left those jobs to manage the business.) He says he had no idea they would be as far as they are today.
Now that they have gotten a taste of success, the sisters are ready for their next task: expanding the product line. “I shoot for the stars,” says Isabel. “I don’t like putting limits on the business.”