The Organic Beauty Boom Gets Local

The Organic Beauty Boom Gets Local

Three skincare startups to keep on your radar.

Despite the thousands of skin care products that line the shelves of department, beauty, and drugstores, the demand for natural and organic products continues to accelerate the market’s growth, according to Grandview Research. With that demand, the San Francisco market research firm projects the global skin care market to grow from $134.5 billion to more than $177 billion by 2024. Here are three natural skin care startups entering the local scene

Santosha Co.

Launched this summer by Ashlee Assadi, Santosha Co. is a Minneapolis-based organic, farm-to-face skin care company that sources a majority of its ingredients from Assadi’s family farm in northern Wisconsin. Santosha’s signature ingredient, balm of Gilead, is known for its healing properties. The company’s line includes a face cream, toner, oil, and cleanser, all of which are chemical-free and manufactured in-house. Santosha’s products are available at a handful of spas and retailers around the Twin Cities, including Tula Spa in Minneapolis.


Inspired by an exhibit at the Minnesota State Fair, Mandy Dobosenski founded her all-natural skin care line a year ago. From lip balms, body oils, and facial serums to deodorants and bath bombs, products contain at least one “bee power” ingredient, such as honey, beeswax, or pollen to enhance skin health. Handcrafted in small batches, BeeNaturalz products can be found at a handful of local boutiques and in Ecocentric Mom subscription boxes.

Essence One

After earning certification in aromatherapy, Lauren VanScoy founded Essence One in 2016 to help people discover the benefits of aromatherapy and bring awareness to natural mental health therapies. Essence One’s Minnesota-made products are sold in four states and include essential oil blends, soap, beard and body oils, and aromatherapy mists. VanScoy’s line focuses on relieving stress and anxiety, although she also customizes blends for people with more specialized needs.