Target Stores Sell Out of Missoni; Web Site Goes Down

The retailer reportedly sold out of the limited edition Missoni fashion line in local stores shortly after they hit shelves, and the company's Web site was down for at least a portion of Tuesday morning.

Minneapolis-based Target Corporation's highly anticipated product line Missoni for Target reportedly sold out at local stores quickly after hitting shelves Tuesday morning-and the company's Web site was down during at least some of the commotion.

Allison Kaplan, a senior editor at Mpls.St.Paul magazine, reported in a blog that the limited edition designer line sold out most places before 10 a.m. Kaplan reported that the company's Web site crashed for about three hours Tuesday morning as well, perhaps due to the surge in online traffic related to the Missoni launch.

The product line from Missoni, a family owned Italian high-fashion brand, was marketed in part through interactive, “shoppable” videos made by Minneapolis-based ad agency Olson.

Target recently assumed full control over its online operations with the launch of a new Web site after having previously outsourced much of its online service to Amazon.com.

The Web site was down early Tuesday afternoon, with an image of the retailer's signature “bullseye” dog and the following text: “We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can! Your request will be retried every 30 seconds and you will be automatically moved into the site when a spot is available. Please do not refresh this page or else you will lose your place in line! Thank you and our apologies for the inconvenience. We're up and running here.”

The company also recently apologized to some customers for technical glitches with its online registries following the launch of the new Web site.