Target Canada: A Post Mortem

Target Canada: A Post Mortem

A new article in Canadian Business examines the short life and many failures of the retailer's adventures in the north.

Target’s foray into Canada was a litany of failure after failure.
 
That’s the conclusion of a story featured in Canadian Business magazine, which details the company’s “difficult birth, tough life and brutal death.” The Minneapolis retailer, which has performed relatively well throughout the United States was never able to get the same success with the neighbors to the north due to technical glitches, empty shelves and a lack of understanding the differences between American and Canadian shopping behaviors.
 
Target has its own worries in the United States. An article in the September issue of TCB described how companies like Amazon were squeezing the life out of big-box, brick-and-mortar stores, while Walgreens and CVS beefed up offerings in their smaller format stores to steal some of Target’s traffic for consumer basics.
 
You can read the full Canadian Business article here.

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