Target Accidentally Ships New Xbox To Customers Weeks Early
Christmas came early for a number of video game enthusiasts this weekend when Target Corporation accidentally shipped out as many as 150 Xbox One consoles, almost two weeks before the system’s intended launch date.
Target spokeswoman Katie Boylan acknowledged the company’s mistake with the following statement sent to Twin Cities Business: “Due to a systems error, Target shipped a small number of video game consoles prior to the street date. The vast majority of preordered consoles will be delivered in line with street date and according to the guest's originally selected shipping method.”
The mix-up was picked up by some news outlets when it was discovered that one of the recipients was attempting to sell their preordered Xbox One on eBay for $995—with a “Buy It Now” price of $9,995. Other recipients reportedly posted videos of them opening their new system and disclosed details about the new system on Twitter.
The video game’s intended release date is November 22, but Target reportedly failed to assign a release date to a specific version of the system, which caused the retailer to send out the shipments as soon as it received them. An unnamed source reportedly told video game blog Kotaku that the error was caught at most distribution centers but one on the east coast facilities mistakenly sent out a small shipment.
Forbes, meanwhile, reported that Microsoft has banned the early recipients from using Xbox One’s online features until the official launch date. The company released the following statement to the news outlet:
“Due to a retail partner’s system issue, a very small number of Xbox One consoles were shipped to consumers before the November 22 street date. We’re pleased to see the initial response to Xbox One has been so positive, but given we are still putting the finishing touches on our games, UI, and online services, as well as confidential partner and media agreements, these console units will be restricted from connecting to Xbox Live until closer to our launch date.”