Swifties Shatter Minneapolis Hotel Records
Outside U.S. Bank Stadium on June 23, 2023, first night of Taylor Swift’s The Eras Tour Nikolas Liepins, courtesy of Meet Minneapolis

Swifties Shatter Minneapolis Hotel Records

Taylor Swift concerts help downtown Minneapolis hotels set new high for occupancy and nearly $6 million in guest revenue.

The answer to downtown vibrancy? Taylor Swift.

Minneapolis set a new all-time record for total hotel rooms occupied over the June 23-24 weekend, when Swift performed two sold-out shows on her The Eras Tour at U.S. Bank Stadium, drawing approximately 120,000 fans. The total number of downtown hotel rooms sold, according to the Meet Minneapolis Convention & Visitors Association: 19,531. That’s 96.3% occupancy and nearly $6 million in total guest revenue.

The last time Minneapolis came close to selling out of hotel rooms was for another mega-concert at U.S. Bank Stadium: Eric Church and Morgan Wallen on June 11, 2022, according to Meet Minneapolis. But six more hotels have opened in the city since then.

Swift isn’t the only one bolstering downtown hotels this month. USA Volleyball Girls Junior National Championships, which took place at the Minneapolis Convention Center a week earlier, matched the Swifties, hitting that record 96.3% all-time occupancy high on June 13. That adds up to 9,888 hotel rooms sold each night on June 13 and June 23.

Meet Minneapolis reports the total number of downtown hotel rooms is up 5% since last year, to 10,268.

For those doing the Minneapolis trivia math and wondering: Taylor Swift beat even the Super Bowl? Sort of. To be fair, both the Super Bowl in 2018 and the Men’s NCAA Final Four tournament in 2019 prompted more hotel room bookings overall throughout the Twin Cities. But for Minneapolis itself, it’s Swift.