Sons Of Norway CEO Named Consul General

The Honorary Consulate General in Minneapolis promotes ties between Norway and the Midwest.

Minnesota’s Norwegian heritage runs strong, so it’s no surprise that one of the state’s own was appointed to a top position at Norway’s Honorary Consulate General in Minneapolis.
Eivind Heiberg, CEO of financial services and cultural organization Sons of Norway,  was named Consul General by Norwegian Ambassador Kare R. Aas in late July.
“The Consulate General in Minneapolis is a key mission for Norway in the Midwest and it is therefore very important to have the best qualified person to represent Norway,” Ambassador Aas said in a statement. “Heiberg has all the qualifications required to further strengthen the bilateral relations between Norway and the Midwest.”
The Honorary Consulate General is primarily focused on providing information about Norway, its culture and facilitating relationships between the Nordic country and the Midwest, which has a concentration of people who identify with the heritage.
Sons of Norway was founded in 1895 by immigrants that wanted to preserve their culture in a new country while offering assistance to families facing tragedy and loss. The organization now has more than 55,000 members and more than $700 million in current life insurance policies.
Note: Sons of Norway is a client of TCB’s parent company, MSP Communications.