Some Target.com Missoni Orders Cancelled, Delayed
Less than a week after Target Corporation's limited-edition Missoni line debuted and quickly sold out, some customers have reportedly discovered that the online orders they placed didn't go through.
The September 13 launch of the Italian high-fashion brand's 400-piece, made-for-Target line crashed the retailer's Web site, quickly cleared out racks at many Target stores, and left some would-be shoppers empty-handed.
A few days later, some Target.com shoppers got notices indicating that their orders have been cancelled or their shipments have been delayed and need further approval-despite the fact that they received confirmation of their online orders, according to the Pioneer Press.
“The demand impacted our Target.com site and affected the shipment and delivery of select guest orders,” Target said in a statement obtained by the St. Paul newspaper. “Providing an exceptional guest experience is incredibly important to Target, and we have a team dedicated to addressing those guests who have been affected.”
According to the Pioneer Press, it's unclear how many online customer orders were cancelled or delayed and whether there is enough stock to refill those orders.
“It's been horrible,” New Yorker Meredith Greisman told the newspaper. “I stayed up all night to get these items. I had invested in this . . . They're telling me these orders are not in stock now, so we can't fix it. They said it wasn't my fault, it was the computer's fault.”
Target is calling the Missoni launch “unprecedented.” To find out what marketing experts said about the shopping frenzy and the lessons that can be gleaned from it, click here.