Office Envy: Fallon and Publicis Sapient
Bold, unexpected wallpapers add to the workspace’s residential vibe. photos by COREY GAFFER PHOTOGRAPHY

Office Envy: Fallon and Publicis Sapient

After 12 years at the AT&T tower and more than 20 in the downtown Minneapolis central business district, venerable advertising agency Fallon recently made the move to the North Loop.

Company Fallon and Publicis Sapient  |  HQ 500 N. Third St., Minneapolis  |  Size 36,000 sq. ft.  |  Designer Studio BV

After 12 years at the AT&T tower, and more than 20 in the downtown Minneapolis central business district, venerable advertising agency Fallon recently made the move to the North Loop. The lease was signed by parent company Publicis Groupe before Covid-19 hit, but time away from the office completely changed the company’s design goals for the new space, which it shares with sister agency Publicis Sapient, which specializes in digital consulting. Interior designer Betsy Vohs and her Studio BV team created a residential concept with casual, comfortable work areas and gathering spots that invite collaboration. If not for the months of working away from the office, “we wouldn’t have had that narrative,” Vohs says. “They loved the home-like feeling of working remotely.” Instead of dividing the new office into cubicles, Vohs’ team created living room-like seating areas and cozy quiet zones. Even board rooms have been rethought in a more casual way. “One of the founding values of Fallon is family as a business model,” says CEO Rocky Novak. “And that kind of familial, open public space where you can share food, ideas, and conversation with people is super important.” An inspired space to gather can be reason to return to the office.

Gone is Fallon’s signature carrot-orange branding. The new space plays up exposed brick and pops of sage green, and it uses some of the agency’s iconic ad campaigns as art.
Gone is Fallon’s signature carrot-orange branding. The new space plays up exposed brick and pops of sage green, and it uses some of the agency’s iconic ad campaigns as art.
office with a living room feel
Each workspace is designed to emulate a different room of a home—foyer, living room, salon, dining room, and library space—to make employees feel more comfortable at work and instill a sense of family culture within the space, designer Betsy Vohs says.

 

private work spaces
With no assigned desks, employees can find the best spot for their work, choosing among public and private spaces, conference tables, and hideaway rooms for heads-down tasks.

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