Minneapolis Marketing Company Acquires NBCUniversal’s Bluprint
With interest in online classes and digital video content booming as social distancing recommendations continue, Minneapolis-based TN Marketing has acquired assets from Bluprint, an NBCUniversal subscription service that provides “how-to” videos on hobbies and lifestyle topics, from sewing the ultimate travel bag to croissant baking techniques.
NBCU was planning to wind down Bluprint, Variety reported. The platform originally launched in 2011 as Crafty and became Bluprint when it shifted to a monthly subscription model offering videos on cooking, cleaning, quilting and more. NBCU acquired it in 2017. Meanwhile, TN Marketing specializes in producing instructional videos for online communities such as the National Sewing Circle and Classic Car Restoration Club.
The acquisition helps to boost TN Marketing’s status as one of the leading producers of “how-to” videos with more than 4,000 hours of content, an audience reach of 3.5 million, and 17,000 classes sold, CEO Cal Franklin said in a statement.
When word got out that NBCU planned to pull the plug, Blueprint’s subscribers expressed concern about losing access to classes they had already purchased.
Outgoing CEO John Levisay assured Bluprint customers that TN would honor previous Bluprint purchases. “The Bluprint and TN teams are working together to ensure a smooth transition,” Levisay wrote in a letter posted on the Bluprint website.
Franklin echoed the collaborative spirit of the acquisition. “We are eager to serve you with new and exciting content and just as importantly keep the subscriptions and classes you purchased over the years available for you to enjoy,” Franklin wrote to Bluprint subscribers. “My team and I have long been connecting passionate crafters with their hobbies and providing online learning and instruction. We understand your passion and are focused on continuing the excitement, enthusiasm and loyalty.”
Terms of the acquisition were not disclosed.