ISES Quick Tips For Event Planners: August

The International Special Events Society (ISES) is the world's largest community of event professionals with over 5,000 members worldwide.

Many businesses hold fundraising-based events to contribute to charities and other good causes. Here are a few quick tips to ensure your event goes off without a hitch:
 
Reach out early: Contact the charity you plan on raising money for two or three months in advance. They can provide you with ideas and tools to make your event a success.
 
Keep it simple: Leave the elaborate fundraisers to somebody else and focus on a simple way to engage your employees with the cause. Ideas: A silent auction on handwritten bid sheets, a live auction with your CEO as the auctioneer, etc.
 
Incorporate a story: Ask the charity to provide brief impact stories with photos that your marketing team can use to build engagement. That material—and potentially a presentation from the benefiting charity—can be worked into the event program.
 
Provide a fundraising goal: Set a number you’d like to achieve and then connect the dots with how employees at all levels can come together to meet it. You can even get key vendors involved by seeing if they are willing to match the funds or contribute.
 
Discuss recognition: Work with the charity to find ways to recognize or thank the corporation, such as a testimonial from the recipient that could be shared with attendees.

Jim Leighton has been a part of the team at Children’s Cancer Research Fund since 2005, currently as vice president of events and partnerships.  He has worked for the nonprofit sector for nearly 15 years.  His desire for a world free of childhood cancer inspires his work on a daily basis. Leighton is active with the ISES and served as president for the Minneapolis – St. Paul ISES chapter.  Children’s Cancer Research Fund is one of the nation’s largest private funders of pediatric cancer research, and since its inception in 1981 has provided nearly $80 million in pediatric cancer research funding to the University of Minnesota.

The International Special Events Society (ISES) is the world's largest community of event professionals with over 5,000 members worldwide. The Minnesota Chapter of ISES is comprised of leading professionals in every aspect of the event products and services industries. For more information on how an ISES professional can help you with your event, please contact info@ises-msp.org.